This provides a great buffer against confirming preconceived beliefs about your topic. Buffers against confirmation biasīecause data collection and analysis are tightly interwoven, you are truly following what is emerging from the data itself. This helps ensure that the data you collect is sufficient enough to explain the findings that arise from analysis. As you collect data, you analyze it, and as you learn from analysis, you continue to collect more data. Data collection and analysis are streamlinedĭata collection and analysis are tightly interwoven. While grounded theory is a very open ended methodology, the analysis strategies enable you to stay structured and analytical in your discovery process. The process of grounded theory describes specific strategies for analysis that can be incredibly helpful. Instead, you allow the data you collect to guide your analysis and theory creation, leading to novel discoveries. You don’t go in with any preconceived hypothesis about the outcome, and are not concerned with validation or description.

Grounded theory is a strong, inductive research method for discovering new theories. This is in contrast to other research approaches that rely more heavily on external research frameworks or theories that are further removed from the data.

Findings are tightly connected to the dataīecause grounded theory primarily relies on collected data to determine the final outcome, the findings are tightly connected to that data.

This is in contrast to other research approaches that occur in less natural settings like research labs or focus group tables. The theories you develop using grounded theory are derived directly from real world participants in real world settings using methods like in depth interviews and observation, so your findings will more accurately represent the real world. Findings accurately represent real world settings

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